Whataburger
Doodle Series: Ideas from the recesses of my mind expressed through sketches and doodles.
Challenge
Continue the evolution of Whataburger's brand identity.
Approach
Create compelling out-of-home billboards, experiential guerilla items, and seasonal social posts.
Out of Home
Guerilla
"Whatacrossings" are put up around Whataburger restaurants.
"Whatacrossings" match the stripes of the restaurant.
Restaurants add mirrored placards to their arsenals to let customers know they aren't just a number.
